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Growth of the Brazilian Audiovisual Market Inspires Second Edition of Publication Aimed at Foreign Players

08/03/2016 em Notícias
The collection of essays by industry leaders is a partnership of latc and cesnick, quintino & salinas law firm, to be launched during the 2016 rio content market
LATC-The Latin American Training Center and the Cesnik, Quintino & Salinas Law Firm announce, The Expanding Brazilian Film, Television and Digital Industry/Cinema, televisão e mídia digital no Brasil: uma indústria em expansão, a publication made possible by the support of RioFilme, Spcine and the Brazilian Association of Independent Television Producers, ABPITV.


A compilation of essays and articles by important leaders in the Brazilian audiovisual industry, the book is a new updated version, in bilingual English-Portuguese format, of the first 2012 edition, The Brazilian Audiovisual Industry: An Explosion of Creativity and Opportunities for Partnerships. This new edition, also aimed at international investors, offers a panorama of the Brazilian market, including topics such as investment opportunities, content licensing, partnerships and co-productions. The first launch event will take place during the Rio Content Market, in the Hotel Windsor Barra, on March 9th at noon, in the ABPITV conference room.


Aimed at informing the foreign investor about new trends in the Brazilian industry, the publication highlights issues related to the legislative sector and serves as a guide to multiple audiences. Organized by Steve Solot* (LATC) e Fábio Cesnik (CQS), the book includes articles authored by Manoel Rangel, President of Ancine; Pola Ribeiro, Secretary of Audiovisual Affairs of the Ministry of Culture; Mariana Ribas, President of RioFilme; Paulo Sérgio Almeida, Director of FilmeB; André Mermelstein, Editor of TelaViva; Luciane Gorgulho, Head of the Culture Economy Department of the National Economic and Social Development Bank-BNDES; Alfredo Manevy, Presidnet of Spcine; and Marco Altberg, President of ABPITV, among others.


Despite the current challenging economic climate, Brazil’s audiovisual industry has continued its path of aggressive development. Following this trend, the publication reveals current themes in the legislative, regulatory, tax, advertising, broadcast TV and multiplatform content areas, as well as production, distribution and exhibition of audiovisual content in Brazil.
“Brazil faces significant changes on economic, political and social fronts as we move into 2016. Nonetheless, the constant evolution and resilience of the Brazilian audiovisual sector point toward its continued expansion and diversification with respect to infrastructure, technology and subject matter. This aggressive, stimulating posture is a recurring theme in the articles and essays in book which highlight opportunities in theatrical, broadcast TV, Pay-TV, VOD, internet and broadband sectors for investors, licensors, entrepreneurs, distributors and producers in all platforms,” says Steve Solot.


For Fábio Cesnik, partner in Cesnik, Quintino and Salinas Advogados, co-organizer of the book, “the growth of the Brazilian audiovisual industry in recent years has been noteworthy in all sectors – spectators, users, content production and distribution, modernization of the exhibition infrastructure, number of Pay-TV channels and operators, on-demand platforms, etc. This growth has been founded on a solid set of decisive public policies to stimulate the sustainable growth of supply and demand for content, resulting in a fertile environment for the Brazilian marketplace to continue to evolve.”


In Brazil, the book will be available in eBook format online, and in print format in selected bookstores, as well as through the LATC website. In the US, beginning in April, it will be available on Amazon.com.


*Steve Solot is the president of the initiative Creative Industry and Culture of AmCham Rio.
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